Packaging that sells.
Designs that inspire.
Transforming ideas into unforgettable brands through premium packaging — strategic branding and AI-powered creative innovation, proven on press for 16+ years.
Concept to press, one pair of hands
Design that looks stunning on screen and runs clean on the press — because it was built for the press from the first sketch.
Carton & structural design
Illustration-led carton systems engineered panel by panel — artwork, regulatory copy and structure working together on an accurate dieline.
Labels & print-ready artwork
Labels and carton artwork for any substrate, delivered exactly as they go to plate — bleed, marks, colour profiles and separations included.
3D visualization
Photorealistic pack renders for approvals, e-commerce and sales decks — see the finished pack before a single sheet is printed.
AI-powered creative innovation
Sixteen years of press-floor craft, now accelerated by AI. I use AI tools to explore more concepts, faster — brand directions, pack structures, mood and finish variations — then engineer the winning route into production-ready artwork by hand.
You see a full creative territory in days, not one idea at a time — every concept still grounded in what can actually be printed, foiled and embossed.
Print finishing, engineered in the artwork
Metpet jobs fail on press when the artwork ignores the foil. I build every special-finish plate myself — so the shine lands exactly where it should.
Metpet lamination
Artwork built for metallised PET board — controlling which areas shine as foil and which print solid.
White underprint
Opaque white plates that decide foil vs. ink — the make-or-break separation in every metpet job.
Texture, Pattern & Drip-off UV
Spot UV plates for gloss-matt contrast, micro patterns and tactile texture that make buyers pick the pack up.
Embossing & foiling dies
Emboss and foil die artwork registered perfectly to print — depth and light you can feel.
Work that made it to shelf
Spirits, confectionery, personal care, household, apparel — national and export markets. Click any piece to view large.
Most designers stop at the artwork. I follow it to the press.
Every dieline, ink spec, UV plate and emboss die is built around real production constraints — files go straight to plate, not back for fixes.
Brief to print-ready in three steps
Send your brief
Product, market, and any existing artwork. Clear fixed-price quote within one business day.
Design & refine
Concepts in days, reviewed as photorealistic 3D renders — structured revision rounds, no surprises.
Print-ready handoff
Dielines, separations, UV and emboss plates your printer runs without questions. On call through production.
Designed by hand. Proven on press.
I'm Sunil Kumar — a packaging designer with 16+ years creating cartons, labels and structural packaging for FMCG brands. My work runs from concept and 3D visualization through dieline engineering to production plates: metpet lamination, white underprint, texture & drip-off UV, embossing.
Projects for brands under groups including Radico Khaitan, SC Johnson and Van Heusen — for national and export markets.